Steps
to Make the MLS and Football more Popular in the United States
At
best soccer is the sixth most popular sport in the United States behind
American football, baseball, basketball, hockey, and golf. If soccer is to become more popular in the
United States, its major professional league, the MLS, must become more attractive
to Americans. Making the MLS more
popular will not on its own make soccer more popular in the United States, but
it will greatly contribute to the increased popularity in the United
States. In addition the United States
needs to do more to bridge the excitement gap between World Cups, ideally with
another international tournament like the Copa America.
The
MLS must make itself a bit more like other national sports leagues. First, the MLS should get rid of ties and
make each game end in a win or a loss.
The MLS can use the same format as the World Cup, a 30 minute overtime
period and if that results in a tie, then utilize a penalty kick shootout. If the addition of 30 minutes of extra time
is too much time for broadcasting purposes, the 30 minutes could be made into a
30 minute sudden death period similar to the NHL. Another possibility of shortening extra time
could be to go directly to penalty kicks.
Ties, especially a 0-0 tie, leave fans feeling cheated and
unentertained. People like
resolution. Ties which do not happen
with anywhere the frequency in other major American sports leave fans
unenthusiastic and bluntly, fans do not want to watch a tie. Adding a definitive win or loss resolution to
a game will help draw fans into a game and increase their investment in games
which will have a similar resolution to most other American sports.
Much
of the interest surrounding the 2014 World Cup in the United States stemmed
more from patriotism and supporting a US sports team than from general interest
in soccer. This patriotic sentiment can
be used to the advantage of garnering attention for soccer within the United
States by stoking it in between World Cups.
The most feasible way would be for the United States and the rest of
North America to join the Copa America.
Having another international competition the summer after the World Cup
would keep interest in soccer alive in the United States and build off of the
interest generated from the previous World Cup.
A tournament combining conmebol and concacaf would comprise several top
national teams in the world. Brazil,
Argentina, and Uruguay have all won multiple World Cup titles. Brazil, Argentina, Uruguay, Chile, Columbia,
Costa Rica, Mexico, and the United States all advanced to the knockout round in
the 2014 World Cup. Argentina, Brazil,
Columbia, and Costa Rica made the quarterfinals. Argentina and Brazil made the semifinals and
Argentina made the finals of the 2014 World Cup. With all of North and South America the Copa
America will encompass nearly a billion people and would provide very large
opportunities for television and marketing deals across North and South
America. The addition of the United
States and Mexican television markets would increase the popularity and
marketing potential of the Copa America.
With the addition of North American national teams the new Copa America
could utilize the same format as the Euro Cup, making it a miniature World Cup
the summer after the World Cup. With the
large populations involved and prestige of countries playing in it, the new Copa
America could provide a true rival to the Euro Cup. The existing popularity of the Euro Cup would
also provide another avenue for soccer fans the summer following the new Copa
America, but not as popular providing that the United States will not be playing. With the Copa America the summer after the
World Cup and the Euro Cup the summer after that, these tournaments would do
much to increase the popularity of soccer in the United States during the years
in between World Cups.
Building
off of the exposure garnered during the new Copa America, the MLS should do
more to schedule matches between Brazilian and American clubs. While European teams enjoy relatively more
notoriety with American sports fans, Brazilian clubs remain unknown. Opening the America market to Brazilian clubs
can be a great opportunity for Brazilian clubs economically from merchandise
sales to television revenues. These
matches can also bring more exposure to soccer in the United States.
Increasing
the popularity of soccer in the United States will be a difficult and long
process. But if the United States is
proactive and takes supportive steps, soccer can increase in popularity in the
United States.